"The UK is a world leader in the Design Industry and has an outstanding record of innovation. But British businesses are ignoring these capabilities.
The message is clear - use design or risk failure. Managers of all UK businesses need to build design into their strategies, if we are to remain world leading in the years ahead"
Chief Executive David Kester -
Design Council 2007

"companies are slowly realising that to be succesful you must design the entire customer experience, and you cannot do this by designing one customer touch point and not another. Product design, branding and packaging design are all important, but they are next to useless if aftersales, customer finance or communications are not similarly designed and seamlessly aligned to the overall customer experience. In other words, every department in every company is now in the design business!"
Richard Watson -
Founder of European Design Register -
Design Week 09.06, 'Consumer Power' -
The future for Design